The Start-Up Club is back for semester 2! We start with a bang: An Martel, Managing Director at CRU, will explain:

• how they position themselves between classic supermarkets and specialty stores;
  
• how marketing at Cru is tackled, how decisions are made and how they reach their target group without losing sight of their brand
• the purchase side: how does Cru select new brands and products, where do they find them and which criteria are decisive.

Programme

• 15:45 p.m.: meetup for CRU
  
• 16:00 p.m.: tour of the CRU store
• 18:00 p.m.: ice cream at ICE ICE Amy

This event is part of The Start-Up Club programme, you have to be a member to be able to attend this session. Not a member yet? Register via the button.