You have a product or service, but can your customers actually find you online? In this session, we’ll explore the world of online visibility together. We’ll look at SEO, SEA, GEO (visibility in AI search engines such as ChatGPT and Google AI Overviews) and online advertising via social media. You’ll learn the differences between the various channels, when to use each one, and how to ensure you’re visible even as a start-up with a limited budget.